Aside from all of the variable details that go into pricing a pot, there is an underlying cost per pound of clay formula. Variables drive the bulk of our pricing.
- workmanship on the piece - difficulty to make, handles, cut outs, slip trailing, stencils, scrafitto, trimming, no trimming - all of those very time consuming things that we enjoy making our mark with.
- Glazing that requires multiple steps , dip vs. waxing, painting, dipping, spraying and so forth
- How and where it gets sold, getting it there, time to pack it and more. Market Demand , uniqueness, market threshold $
These are just some of the variables. But what's the baseline we start at ? I wondered.
caeteris paribus - all other things being equal or held constant
I sell 3 sizes of a particular bowl, basically the same bowl just variable size. The bowl begins it's journey as a ball of clay - each size a pound more than the smaller. Weights are based on ball of clay weight when I start making it.
Size A 3lbs = X
Size B 4lbs = X+33%
Size C 5lbs = X+66%
Size A= $40
Size B =$53.20 ($40 +33%)
Size C =$66.40 ($40 + 66%)
Lets look at another vessel.
Mug A is 600 grams holds 10-12 oz Sells for $28
Mug B is 700 grams holds 12-14 oz Sells for $32
16% more clay and it sells for 16% more
So within a product type this formula was a good way to check to see if I was sizing up and pricing accordingly given I was actually underprising the largest of the 3 bowls, as I was charging $60 vs. the newly aligned $66.