Promotion

After the herculean job of creating our handmade work - ceramics, jewelry, fiber and more - in many cases it just begins there. Selling what you make and getting into the hands of those who will pay you for it is another job. An MBA and years of marketing in the corporate world don't make it any easier- just clearer. Let me share some of my own efforts.

Like many artists, I have a:

• website
• blog
• facebook page
• etsy shop

I sell into a few local shops, do not do large craft shows and do my own PR and Media placements.I have one or two large trunk shows a year where I sell about 70% of what I make. 

Most of my marketing work is done sitting behind my MAC - Sometimes the more specific your offering, the easier it is to market. I decided to try some facebook advertising with one of my pieces that is well defined. Yarn Bowls for knitters. This is an item that has been selling well and I am anticipating it to remain popular as I have gotten it placed in Vouge Knitting in March.

I have done ads on facebook in the past - not withany great results. The ad I ran is to the left. It clicks thru to a page of yarn bowls. Basic. 

Targeting was very easy for this

• who live in the United States
• age 21 and older
• who are female
• who like crochet, crocheting or knitting
• who are not already connected to Bridges Pottery

Over   6 days I got about 83,000 impressions, 100+ click thrus - I spent $20 making the CPC $0.20. This equates to a 12% click thru rate. Did I get a sale? To the best of my analysis I got 1 sale (so far). There are always people who bookmark and go back. So for a very targeted campaign - this was ok. 

Below is the graph from my ads performance and the video of the product from the landing page. I will post more about Marketing and Promoting in the next week- so come back.