Like many artists, I have a:
- facebook page
- etsy shop
I sell into a few local shops, do not do large craft shows and do my own PR and Media placements.I have one or two large trunk shows a year where I sell about 70% of what I make.
Most of my marketing work is done sitting behind my MAC - Sometimes the more specific your offering, the easier it is to market. I decided to try some facebook advertising with one of my pieces that is well defined. Yarn Bowls for knitters. This is an item that has been selling well and I am anticipating it to remain popular as I have gotten it placed in Vouge Knitting in March.
I have done ads on facebook in the past - not withany great results. The ad I ran is to the left. It clicks thru to a page of yarn bowls. Basic.
Targeting was very easy for this
- who live in the United States
- age 21 and older
- who are female
- who like crochet, crocheting or knitting
- who are not already connected to Bridges Pottery
Over 6 days I got about 83,000 impressions, 100+ click thrus - I spent $20 making the CPC $0.20. This equates to a 12% click thru rate. Did I get a sale? To the best of my analysis I got 1 sale (so far). There are always people who bookmark and go back. So for a very targeted campaign - this was ok.
Below is the graph from my ads performance and the video of the product from the landing page. I will post more about Marketing and Promoting in the next week- so come back.